Meet the Team

About Reindeer

Founded by industry veterans with deep expertise in product data management and entrepreneurship, Reindeer is dedicated to helping manufacturers protect their brand and increase sales through accurate product data.

Our Founders

Combining decades of experience in commerce technology and entrepreneurship to solve critical challenges in product data accuracy.

Dan Herman, Founder & CEO of Reindeer

Dan Herman

Co-Founder

Dan Herman brings over 15 years of expertise in commerce enablement and experience management, helping the world's largest manufacturers and distributors deliver accurate, consistent product data across every channel. As former SVP of Partners & Alliances at Salsify, he built and led global teams to scale data integrity solutions for complex product ecosystems.

Now as founder & CEO of Reindeer, Dan is dedicated to helping industrial manufacturers detect and resolve product spec inaccuracies across the web to reduce risk and protect brand trust.

Brian Tobal, Co-Founder of Reindeer

Brian Tobal

Co-Founder

Brian Tobal is a repeat founder and Y Combinator S15 alum with a track record of building high-impact, customer-focused businesses. He brings an entrepreneurial spirit and deep commitment to delivering exceptional customer experience to every product he builds.

As co-founder of Reindeer, Brian is focused on helping industrial manufacturers proactively identify and resolve product spec inaccuracies across the web with speed, accuracy, and care.

Ready to work with us?

Let's discuss how Reindeer can help protect your product data and grow your business.